Our Story

Hi, I’m Gemma! And welcome to Once Upon a Future, your number one store for all things eco-friendly for babies, toddlers and beyond. We’re dedicated to providing you with the best quality products for your little ones that will help reduce your plastic use and that will last.

Founded in 2019, Once Upon a Future is constantly growing. My passion for eco-friendly, natural and organic products drove me to start my own business. As a mum of three, over the years I became increasingly aware of how many products I was buying and chucking away as they grew, from cheap plastic toys that broke within five minutes to the countless amounts of wet wipes I was using daily.


This is what inspired me to do what I could to reduce our plastic use and I started my journey to be as eco-friendly as I could. That’s not to say that I am doing everything perfectly, but I am doing what I can by making conscious decisions when buying products for myself, my husband and my children and I hope I can help you achieve this too. Keep an eye out for our blog to follow our journey and to get some helpful hints and tips.


We really hope you enjoy our products as much as we enjoy offering them to you! If you have any questions or comments, please don't hesitate to contact us.